Using a combination of outdoor, social media, print, digital banner ads and broadcast—Stamp created a campaign to provide insight about seeking routine care during COVID-19. Interviews with multiple healthcare professionals provided perspectives and ultimately answers to the community for how to cope during the pandemic.
Baptist Health wanted to encourage people with diabetes, heart disease, mental illnesses and others that were considered a “higher-risk” during the COVID-19 pandemic to keep their appointments and procedures, and to ease fear and concern during the unprecedented time.
During a pandemic, nothing is normal and things constantly change. Baptist Health wanted to create a way to ease fears and uncertainty in the community about the pandemic and communicate processes and protocols the health system was taking to keep physician offices and hospitals safe as well as bring attention to warnings and symptoms that shouldn’t be overlooked/when to seek medical care immediately.
COVID-19 presented an uncertain environment for the community, especially for healthcare providers. Many people had to cancel appointments and screenings in the Spring of 2020 when the hospital and physician offices were shut down due to the pandemic. The community needed to be encouraged to come back to the hospital, physician offices and to keep their appointments and screenings going forward to keep abreast of treatment and diagnosis.
Communicating to the community that it was OK to come back to physician offices and to not let any underlying medical problem be ignored for fear of contracting COVID-19 at the hospital and physician offices.
Stamp filmed a series of long format videos in a Q & A format featuring local physicians answering questions to field concerns from the community and encouraging them to reschedule missed appointments and screenings. Stamp also shortened these into :30 clips to run on broadcast and social media.
Coupled with outdoor and print—the campaign drove people to a landing page on BaptistFirst.org that held all the long format videos covering various topics.
- Broadcast Production
- Campaign Development
- Campaign Management
- Digital Marketing
- Art Direction & Graphic Design
- Media Planning