OrthoNow Installation Provides Inspiration and Encouragement

By Camille Leonard

Partnering expert orthopedic care and a physical therapy practice, Baptist Health opened an urgent ortho clinic in a former retail space in a high-traffic shopping area. This clinic is designed to provide the highest level of urgent care to student-athletes, weekend warriors, or anyone who is injured and needs immediate diagnosis and treatment. Branding was an important part of the assignment, and Stamp was up for the task!

OrthoNow Installation Provides Inspiration and Encouragement

We were engaged to create enterprise branding for the facility, including bold environmental graphics for the newly reimagined interior of a former furniture retailer. Illustrations depicting athletes successfully participating in various sports were created using an energetic color palette. The illustration style emphasized the kinetic movement of figures in action, with triangles and radiating lines composing the portraits allowing the viewer to recognize the sport while obscuring the demographics of the individual athlete.

Large expanses of the space (walls and treatment room barn doors) were covered in sports illustrations, as well as focal point walls featuring inspiring quotes from well-known Alabama athletes on bright fields of color.

Working in partnership with health system leadership, the interior design team, and architects, we were honored to help create an environment of hope and healing.

This project received a Gold Award in the category of Installations at the National Service Industry Advertising Awards and a a Gold ADDY® Award in the Installations category of the American Advertising Awards.


  • Branding
  • Environment Graphics
  • Art Direction & Graphic Design

When done properly, a well-branded space is a powerful way to strengthen brand awareness and reinforce your identity.