Insights
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Media Planning & Buying: Choose Objectivity Over Bias
Why an objective media management partner ensures your media budget is returning the highest ROI possible. Read time: under 2 minutes
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Trademarks vs. Copyrights Explained
A 3-minute conversation with intellectual property attorney LaConya Murray discussing the difference between trademarks and copyrights. View time: 3 minutes
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Is It Time for a Social Media Audit?
It's a good idea to audit your social media channels on an annual basis. Learn why and get some tips and resources you can use for your organization. Read time: under 2 minutes
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Why You Should Audit Your Website
Auditing your website can help maintain your brand, keep your Search Engine Optimization (SEO) and lead generation tactics at their best, and ensure things like good user experience and Americans with Disabilities Act (ADA) compliance. Here we discuss the steps involved in conducting a website audit. Read time: 3 minutes
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Marketing Action Planning for Healthcare Service Providers—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your healthcare organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time: 2 minutes
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Know Where Your Healthcare Organization is Going?
Whether you’re new around here or have read many of our blogs, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your organization. Read time: 3 minutes
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Shift Focus to Quality vs. Quantity of Organic Social Media
Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes
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Effective Marketing Is Deliberate
Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute
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Why You Need a Success Statement
What is success for your organization? A Marketing Action Plan (MAP) is a master plan for prioritizing and then building trust with the target audiences that will lead your organization to success. However, at the beginning of the process, it is critical to define what success is. Here we review the formula we use to develop what we call the “Success Statement.” Read time: under 2 minutes
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The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes