Insights
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Editing is an Art
Telling a story in a television/social media spot is really its own art form. Whether you’re writing and shooting or repurposing existing footage to create something new, here are a few tips to help you put the puzzle together. Read time: under 2 minutes
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Apples-to-Apples Media Decisions
Whether you work with an outside firm that handles your media buying or if you prefer to buy your organization’s media in-house, make sure you are getting as close as possible to comparing apples to apples as you weigh the allocation of your precious advertising dollars. Read time: under 2 minutes
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Rebrand? How To Know When It’s Time.
A new brand is a major undertaking and makes everything you use obsolete. So why would you choose to do this? Because a rebrand at the right time for the right reasons can transform your organization. Learn what some of those reasons are and some of the steps you should take before you begin a rebranding effort. Read time: 2 minutes
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Media Planning & Buying: Choose Objectivity Over Bias
Why an objective media management partner ensures your media budget is returning the highest ROI possible. Read time: under 2 minutes
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Trademarks vs. Copyrights Explained
A 3-minute conversation with intellectual property attorney LaConya Murray discussing the difference between trademarks and copyrights. View time: 3 minutes
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Is It Time for a Social Media Audit?
It's a good idea to audit your social media channels on an annual basis. Learn why and get some tips and resources you can use for your organization. Read time: under 2 minutes
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Why You Should Audit Your Website
Auditing your website can help maintain your brand, keep your Search Engine Optimization (SEO) and lead generation tactics at their best, and ensure things like good user experience and Americans with Disabilities Act (ADA) compliance. Here we discuss the steps involved in conducting a website audit. Read time: 3 minutes
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Marketing Action Planning for Healthcare Service Providers—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your healthcare organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time: 2 minutes
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Know Where Your Healthcare Organization is Going?
Whether you’re new around here or have read many of our blogs, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your organization. Read time: 3 minutes
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Shift Focus to Quality vs. Quantity of Organic Social Media
Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes