• The Annual Rendezvous: Why Updating Your MAP Matters

    The Annual Rendezvous: Why Updating Your MAP Matters

    David says… In the dynamic landscape of business, change is the only constant. This is why your Success Statement and Marketing Action Plan should be reviewed and updated on an annual basis. Read time: 2 minutes

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  • Striking the Balance: The Power of Realistic AND Aspirational Success Statements

    Striking the Balance: The Power of Realistic AND Aspirational Success Statements

    David says… As you embark on defining your Success Statement and developing the corresponding elements of your MAP, it's not just about setting goals, it's about setting the right kind of goals. Read time: 1 minute

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  • Rebrand? How To Know When It’s Time.

    Rebrand? How To Know When It’s Time.

    Camille says… A new brand is a major undertaking and makes everything you use obsolete. So why would you choose to do this? Because a rebrand at the right time for the right reasons can transform your organization. Learn what some of those reasons are and some of the steps you should take before you begin a rebranding effort. Read time: 2 minutes

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  • Marketing Action Planning for Healthcare Service Providers—It’s Time to Tune Up

    Marketing Action Planning for Healthcare Service Providers—It’s Time to Tune Up

    Stamp says… Is it time for a marketing plan tune-up for your healthcare organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time: 2 minutes

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  • Know Where Your Healthcare Organization is Going?

    Know Where Your Healthcare Organization is Going?

    David says… Whether you’re new around here or have read many of our blogs, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your organization. Read time: 3 minutes

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  • Effective Marketing Is Deliberate

    Effective Marketing Is Deliberate

    David says… Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute

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  • Why You Need a Success Statement

    Why You Need a Success Statement

    David says… What is success for your organization? A Marketing Action Plan (MAP) is a master plan for prioritizing and then building trust with the target audiences that will lead your organization to success. However, at the beginning of the process, it is critical to define what success is. Here we review the formula we use to develop what we call the “Success Statement.” Read time: under 2 minutes    

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  • The Value of a Landing Page

    The Value of a Landing Page

    Camille says… Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes

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  • Revisiting Your Social Media Marketing Plan

    Revisiting Your Social Media Marketing Plan

    Stamp says… To stay ahead in social media marketing, it's crucial to continually refine your strategy based on platform preferences and media consumption habits of your target audience. By analyzing past performance and aligning content with evolving trends and algorithms, you can effectively engage your audience across various social channels. Read time: four minutes 

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