Insights
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Apples-to-Apples Media Decisions
Whether you work with an outside firm that handles your media buying or if you prefer to buy your organization’s media in-house, make sure you are getting as close as possible to comparing apples to apples as you weigh the allocation of your precious advertising dollars. Read time: under 2 minutes
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Media Planning & Buying: Choose Objectivity Over Bias
Why an objective media management partner ensures your media budget is returning the highest ROI possible. Read time: under 2 minutes